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Facts: A website has the potential to be the best
way for a company to inform prospects and customers about
their product(s). While corporate websites have been designed
and touted to build brand(s), decrease costs and increase
revenues and profitability, most have failed to deliver
on this potential. An unfortunate truth is that irrespective
of the size of investment in both time and money, most
businesses have no idea who visits their website, how
often or why they visit, or when the visits occurs.
The
Problem: Recently, companies have begun to recognize
that a website alone isn't enough - no matter how much
traffic it generates. The goal is an acceptable ROI.
Typically, web sites have not been integrated into other
customer relationship management (CRM) initiatives.
To succeed, CRM products must be easy to use, cost-effective
and offer clear and immediate time management and financial
reward to the company's sales staff and customer service
representatives. Most existing CRM tools, however, are
expensive, are not easy to use, do not provide these
necessary employee benefits. Consequently, they have
failed to generate employee "buy-in" thereby
preventing companies from realizing their CRM and business
goals.
The
Solution: In development since 1999, SendASite is
the only web based CRM email marketing application that
allows users to send personalized (individual or bulk)
HTML email messages that are embedded inside the body
of their company's website. SendASite users proactively
send their website to the customers and prospects they
choose as opposed to the standard reactive approach
of waiting and hoping, but never knowing whether a prospect
ever visits their site.
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