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Decreasing
Cost and Increaseing Response Rate: |
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Conventional
online messaging is about 20 cents per message vs.
$2 for a traditional Direct Mail piece.
Online responce rates are 8 - 15% vs. 1 - 2% that
you can expect when using offline resources. |
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Providing
Instant Gradification: |
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Typically,
80 - 85% of email marketing messages are responded
to within 48 hours, versus six to eight weeks for
traditional direct marketing efforts. Over 90 percent
of our recipient emails are opened and replied to
within 12 hours of being sent! |
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Driving
Site Traffic: |
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33%
of all web users are driven to new online shopping
sites as a result of an email campaign. |
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Giving
Click-Through Rates a Boost: |
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The
average click-through rate for opt-in email is 5.4%,
compared to 1.3% for direct mail and 0.4% for banner
ads. The click through rate for SendASite customers
is much greater than that experienced by ordinary
opt-in email programs. With SendASite, your email
messages are dynamically dropped inside the body
of your company's home page. There is no reason
to ask a customer to click a link to go to your
site. They are already there! |
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